AI Insights · Timothy · January 2025
Top Drawing & Coloring Apps on Android in Russia, Q4 2024
Explore the performance trends of the leading drawing and coloring apps on Android in Russia during Q4 2024, revealing significant shifts in downloads and active users.
In the fourth quarter of 2024, the drawing and coloring app category on the Android platform in Russia showcased varied performance trends. According to data from Sensor Tower, we observed notable shifts in weekly downloads and active user numbers.
Eye Color Mix saw a remarkable growth in weekly downloads, starting from under 1K in early October and peaking at 233K by mid-November. Active users followed a similar upward trend, reaching 355K by the end of December, indicating a strong user base engagement.
Zen Color - Color By Number from Oakever Games maintained a consistent increase in downloads, with numbers rising from 34K to over 123K in early December. The app's active users surged, reaching 384K mid-December, demonstrating its growing popularity.
Makeup Kit - Color Mixing experienced a decline in weekly downloads, starting at 196K and dropping to around 32K by the end of December. Active user numbers also decreased, from 371K in early October to 78K at year-end, suggesting a reduction in user engagement.
Pixel Art - Color by Number showed a stable increase in downloads, with a peak of 90K in late December. Active users exhibited a significant rise, climbing from 434K to over 702K by the end of the quarter, reflecting strong user retention.
Color ASMR: Painting Book displayed fluctuations in downloads, starting at 32K and peaking at 78K at the end of December. Active users increased steadily, reaching 175K by the end of the year, indicating steady engagement.
These insights from Sensor Tower highlight the dynamic nature of app performance in the drawing and coloring category, with each app showing unique trends in user acquisition and retention during Q4 2024. For more detailed insights, visit Sensor Tower's platform.